Product-led companies follow a strategy wherein they acquire customers majorly through product and its excellent user experience. Although product-led growth (PLG), is a popular concept in SaaS, many businesses still believe it is simply a pricing model or a variation on the bottoms-up growth concept.

Which, by the way, is not entirely wrong, but there is more to it. Product-led companies use the product itself as the driving factor. It’s the soul of the company. The product is used as a distribution center, to build customer loyalty, and to gain a competitive advantage.

As a result, your product becomes the…


Building a good product requires more than technical know-how or creativity. It takes many more variables to work together to create a valuable product .

First, your perceptions must be correct about your user and their needs, the market, and the latest industry trends. But, how do we know that you’re on the right path? How do you avoid tunnel vision ?

Certain frameworks can guide you. Frameworks developed by industry pioneers who have created life-changing products can undoubtedly lead you in the right direction. However, make sure that you are not overly reliant on a framework because, as you…


A user story is an informal, natural language description of one or more aspects of a software system used in software development and product management. It is a tool used in Agile software development to record a description of a software feature from the perspective of the end-user.

What is the point of using user stories?

Putting people first is a crucial component of agile software development, and user stories place end-users at the center of the dialogue. Non-technical language is used in these stories to offer context for the development team and their work. …


Have you ever been in a discussion with your cross-functional teams and had no idea what they were talking about? It could come from the engineering team, the design team, or even other product managers.

We don’t blame you. Because product management is evolving at such a rapid pace, it is difficult to keep up with the terminologies and phrases. The discipline serves as a hub for product knowledge, market research, customer input, and other responsibilities which are crucial for developing a valuable product.

So, here is a list that will help you to understand the buzzwords and jargon. These…


A Product Manager’s job is fast-paced and interesting. There is always something new to deal with, and no two days are ever alike. However, here are a few things that most product managers wish they had known when they started out.

There is nothing wrong with asking for assistance

Many a time, asking for help is seen as a sign of weakness. You are wrong.
Barack Obama does it, you should too.

Don’t be afraid to ask questions. Don’t be afraid to ask for help when you need it. I do that every day. Asking for help isn’t a sign of weakness, it’s a sign of strength. …


As a product manager, you are in charge of strategically guiding a product from beginning to end. You work on the product by researching various feedback and data analyses. The ultimate goal is to make the product useful to consumers and to deliver value to all stakeholders. You have a lot of commitments and big responsibilities. That is why you need the right product management tools to collaborate effectively, and improve your productivity. Tools that can help you to communicate, set priorities, define requirements, manage projects and so on.

But how do you pick the best product management software? Especially…


When making a choice, humans often only consider the information that is immediately accessible to them. Rather than considering the potential of missing information, they base their decision on the most prominent information in their memory.

Tunnel vision is an inability to perceive the broad picture; it may affect leaders, causing them to fixate on a certain objective and filter all information and data via that outcome’s lens. As a result, the leader may get fixated on a single concept, excluding all others.

Evidence is given less weight, whereas any information that supports the chosen concept or conclusion is given…


When we consider successful product launches, and later find out that the products failed to gain traction, we think that either the product was not that great after all or that consumers just did not want it. However, evidence reveals that this is not the case.

When it comes to successful products, well-prepared launches are more likely to satisfy expectations, whereas badly designed launches fail to acquire traction. We’re not only talking about the actions that interact with customers and may make or break a new product launch. …


Building strong customer feedback loops into your product is the key to becoming an effective Product Manager. They assist you in determining where you may be losing clients and how to address their concerns. You’ll need them to gain a better grasp of how users interact with your product.

Many businesses understand how to gather consumer feedback. The actual challenge is figuring out how to build continuous feedback loops that give useful, actionable data that can help with strategic goals. Customer feedback loops essentially assist you in determining how successfully your product satisfies your user’s problem.

First things First

What…


In our current digital landscape, Product management has earned a very significant position.

Primarily, the role of product management is to care after a certain product inside a company. It’s a critical function at the center of a business, balancing the need to offer value to your firm (often profit) with what customers want and what’s technically and operationally achievable. This entails developing a product strategy, deciding what to produce (Product Development), and selling it to the customer (user). …

Zeda.io

Zeda.io aims to make Product Management and Development Simpler & Smarter. We write about Product Management, Product Design, Product Development, and startups.

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