Product-driven companies have redefined the standards for successful growth strategies and marketing tactics. As a result of evolved company models, market strategies have evolved as well — from sales-led to product-assisted to product-led.

Companies’ growth engines are now products. …

What is a Product One-Pager?

A one-pager lies somewhere between the spark of an idea and coming up with a detailed plan for the product. It’s a document created after research and sets the tone for a product or key feature early in the process.

One-pagers are short, space-constrained, descriptions of a proposed product plan…

Product managers are highly motivated individuals. Getting more things done in less time is the name of the game. And why not. You’ve to spend countless hours talking to users, documenting requirements, planning roadmaps, collaborating with development teams, and communicating with key stakeholders throughout the process.

Most PMs who are…

With so many products flooding the marketplace regularly, it becomes tough for consumers to find ones that meet their requirements. Subsequently, only a handful become widely popular, creating massive demands and generating higher profits. But, unfortunately, others slip between the cracks, ignored by customers.

If your product is struggling to…


Zeda.io aims to make Product Management and Development Simpler & Smarter. We write about Product Management, Product Design, Product Development, and startups.

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