Building strong customer feedback loops into your product is the key to becoming an effective Product Manager. They assist you in determining where you may be losing clients and how to address their concerns. You’ll need them to gain a better grasp of how users interact with your product.

Many businesses understand how to gather consumer feedback. The actual challenge is figuring out how to build continuous feedback loops that give useful, actionable data that can help with strategic goals. Customer feedback loops essentially assist you in determining how successfully your product satisfies your user’s problem.

First things First


In our current digital landscape, Product management has earned a very significant position.

Primarily, the role of product management is to care after a certain product inside a company. It’s a critical function at the center of a business, balancing the need to offer value to your firm (often profit) with what customers want and what’s technically and operationally achievable. This entails developing a product strategy, deciding what to produce (Product Development), and selling it to the customer (user). …

In October 2020, we decided to do something challenging — build a tool for product managers to define, manage, and collaborate on their products at one place. This would be the last tool that a PM would need to take their idea to a finished product.

There’s GitHub for developers, Figma for designers, and HubSpot for marketers. What about product managers? was born from this thought to help centralize product data and increase efficiency in product management.

Some history

Product management as we know it today started in 1931 with a memo (read PRD) written by Neil H. McElroy at Procter…

Product management demands a lot of empathy. And there has never been a time in history where this value of a product manager was put under so much pressure.

These are testing times for product managers and also an opportunity to give their empathy muscles some exercise.

Let’s accept it — being at the Captain’s seat of a product amidst a global pandemic is challenging and heroic at the same time.

At, we too embarked on a mission to build a SaaS platform for product managers that makes their lives easier. …

The terms Product Manager and Product Owner are often used interchangeably, although they are not the same.

But some commonalities create confusion. The biggest one is the common goal both product manager and product owner have. They both work on improving the products by creating more value for customers and stakeholders. They both work on optimizing product features.

And even drawing the line after the ‘common goals’ is rather challenging. Because there are other factors involved that change from company to company. These factors may include product maturity, departmental structures, company size, scrum and agile adoption, and company philosophy.


Let’s face the truth. Diverse groups of customers are out there in the real world, with a wide range of requirements. Some of them are more vocalized than others for their needs, while some demand features that don’t follow your product roadmap.

Having a solid approach to managing customer input will help you to stay on top of your game.

What is Customer Input anyway?

Everybody has a rough idea about product management. But most people even from business backgrounds don’t really understand the role of a PM.

And it’s mostly because product managers are ‘generalists’.

Their responsibilities include many things. Even these responsibilities are subject to change depending on organizations and industries.

Therefore, here is a not-so-vague answer:

Product management is the process of strategically guiding a product’s growth, launch, and continuous enhancement.

While this does give an idea, it still is an abstract one. So let’s dig deeper.

What is Product Management?

In plain English, product management aims to launch a product or improve an existing one…

To track the performance of your product, it is crucial to consider a few metrics and KPIs and assess each data closely. Finding the right metrics for your assessment is vital to build a strategy and improve the ROI.

These include lifetime value, customer acquisition cost, retention rate, stickiness, customer effort score, and so on.

With that, here are some of the most crucial KPIs for your B2B product team to focus on.

1. Stickiness (DAU/MAU %)

DAU/MAU is the percentage of daily active users (DAU) as a proportion of monthly active users (MAU). …

Before we get into the tasks and events that make up a product manager’s day, it is important to understand — what does a product manager do?

Here is a quick answer:

The product manager brings a unique product that fulfills the market demand. For that to happen, the product manager collaborates with different teams and tries to bring various discussions to a conclusion.

However, it is not that simple. A Product Manager’s day-to-day activity is full of twists and turns, and every day has its challenges. …

Everybody has got great ideas.

But the difference between great ideas and successful ideas is this- successful ideas sell.

That is why before moving forward with your product idea, you need to know:

  • Are customers going to buy your product?
  • Is there a demand for what you are selling?

For that to happen, you need to validate your product idea. So that you do not end up wasting your time and money building a product nobody wanted.

Product validation ensures that your idea is worth pursuing.

With that, here are six strategies to validate your product idea, so you can… aims to make Product Management and Development Simpler & Smarter. We write about Product Management, Product Design, Product Development, and startups.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store